Waterwitch Outboard Motors (Sears & Roebucks)

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The Waterwitch was Sears and Roebucks brand name outboard motor. The first motors were called “Water Witch” (two words) and went on sale in their 1933 catalog. These early outboards (1933~1937) were manufactured for Sears by either Lockwood-Ash Motor Co., Caille Perfection Motor Co., or Muncie Gear Co. See Model Year Guide below to see which models were built by which Manufacturer.

In 1936 Kissel Industries of Hartford, Wisconsin began manufacturing outboard motors for Sears and Roebuck, and quickly received instructions from Sears to develop a complete new line of outboard motors for them.

Kissel Industries

Two brothers, George and William Kissel founded the Kissel Motor Car company in 1908. The plant was located in Hartford, Wisconsin. Like so many other companies of the period, they fell on hard times in the late 20’s. In 1929 they filed for bankruptcy and lost the company in 1931. In 1934 the brothers regained control of the plant and founded Kissel Industries. They started manufacturing candy vending machines among other ventures. In late 1936, Kissel Industries won the exclusive contract with Sears and Roebucks Company to build outboard motors. George Kissel and Herman Palmer would design the new outboard. They had been the chief engine designers at the old motor car company. The new outboards would be called Waterwitch (one word). Kissel Industries never marketed outboards under any other name, including their own. For more information about these engines, go to a really beautiful website dedicated to the Waterwitch Outboards built by the Kissel Motor Company in Hartford, Wisconsin from 1936~1944.

The War Years

The only outboard production during the War Years was for government agencies. In 1944 Kissel Industries was purchased by West Bend Aluminum Company along with the Sears and Roebucks contract to make outboards. The relationship continued with Sears and Roebucks through this transition. This brought an end to the Waterwitch brand of outboard motors in 1945.

West Bend ⇒ Chrysler ⇒ Force

In 1946, West Bend manufactured their first motor for Sears. It was in this year that Sears and Roebucks changed their outboard motor brand name to “Elgin”. West Bend had a non-compete clause with Sears for the USA that ran through 1955. In 1956, some of the West Bend outboards started wearing the West Bend name.

In 1965, Chrysler Corporation purchased West Bend’s outboard motor business.

In 1983, Bayliner purchased Chrysler’s Outboard Division for their US Marine Division and changed the brand name to “Force”.

In 1986, The Brunswick Corporation purchased Bayliner’s US Marine Division which included Force Outboards and absorbed it into their Mercury Marine Division. Mercury Marine continues to supply some parts for Force, Chrysler and West Bend models.

More about Waterwitch from Discount Marine Parts.
More about Kissel Industries from Discount Marine Parts.

Contact Information

Sears, Roebuck and Co.
Website: www.sears.com/

The only Waterwitch parts that Sears currently shows available are spark plugs.

From Sears.

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Model Year Guide
1933 – 1945

Model Serial Numbers Description HP Cyl Notes
5802 ? – ? 2 1 Made by Muncie Gear (Mod OB1)
5805 ? – ? 5 2 Made by Muncie Gear (Mod OB5)
5816 ? – ? 16 2 Made by Muncie Gear (Mod OB15)
5802 ? – ? 2 1 Made by Muncie Gear (Mod OB1)
5804 ? – ? 4 2 Made by Muncie Gear (Mod OB31)
5805 ? – ? 5 2 Made by Muncie Gear (Mod OB5)
5816 ? – ? 16 2 Made by Muncie Gear (Mod OB15)
5802 ? – ? 2 1 Made by Muncie Gear (Mod OB1)
5804 ? – ? 4 2 Made by Muncie Gear (Mod OB32)
5805 ? – ? 6 2 Made by Muncie Gear (Mod OB61)
5816 ? – ? 16 2 Made by Muncie Gear (Mod OB16)
5802 ? – ? 2 1 Made by Muncie Gear (Mod OB1
MB-10 (5806) 1001 – ? Water Cooled 2.5 1 Made by Kissel
5804 ? – ? 4 2 Made by Muncie Gear (Mod OB32)
MB-20 (5807) T501 – T2391 Opposed Twin 4 2 Made by Kissel
5816 ? – ? 16 2 Made by Muncie Gear (Mod OB16)
MB-10 ? – 7933 Water Cooled 2.5 1 Made by Kissel
571.10 S10001 – S28026 Opposed Twin 2.5 1 Made by Kissel
571.20 T3001 – T8270 Opposed Twin 4 2 Made by Kissel
5816 16 2 Made by Muncie Gear (Mod OB16)
571.30 SA1001 – SA6000 Water Cooled .75 1 Made by Kissel
571.11 ? – ? Water Cooled 2.5 1 Made by Kissel
571.21 T9001 – T11005 Opposed Twin 4 2 Made by Kissel
550.75 (5810) ? – ? Opposed Twin 8.5 2 Made by Johnson OB
571.31 AC1001 – AC7017 Air Cooled .75 1 Made by Kissel
571.32 AC1001 – AC7017 Air Cooled .75 1 Made by Kissel
571.11 S30001 – S36103 Water Cooled 2.5 1 Made by Kissel
571.22 T12001 – T17002 Opposed Twin 4.75 2 Made by Kissel
550.75 (5810) Opposed Twin 8.5 2 Made by Johnson OB
571.33 AC8001 – AC11565 Air Cooled .75 1 Made by Kissel
571.34 DAC25001 – DAC28905 Air Cooled .75 1 Made by Kissel
571.34A DAC25001 – DAC28905 Air Cooled .75 1 Made by Kissel
571.40 S50001 – S56103 Water Cooled 2.75 1 Made by Kissel
571.12 S37001 – S44106 Water Cooled 3.5 1 Made by Kissel
571.23 T18001 – T23003 Opposed Twin 5.75 2 Made by Kissel
550.75 (5810) Opposed Twin 8.5 2 Made by Johnson OB
571.35 AC13001-AC17442 Air Cool 1 1 Made by Kissel
571.41 S57001 – S65104 Water Cool 3 1 Made by Kissel
571.42 S57001 – S65104 Water Cool 3 1 Made by Kissel
571.43 S57001 – S65104 Water Cool 3 1 Made by Kissel
571.13 S45001 – S52603 Water Cool 3.5 1 Made by Kissel
571.14 S45001 – S52603 Water Cool 3.5 1 Made by Kissel
571.24 T24001 – T30103 Opposed Twin 5.75 2 Made by Kissel
571.50 T100001-T100600 Opposed Twin 10 2 Made by
571.36 AC18001 – AC20724 Air Cooled 1 1 Made by Kissel
571.44 S65201 – S69979 Water Cooled 3 1 Made by Kissel
571.15 S90001-S92355 Water Cooled 3.5 1 Made by Kissel
571.26 ? – ? Opposed Twin 5.75 2 Made by Kissel
571.44 S65201 – S69979 Water Cooled 3 1 Made by Kissel
571.44 S65201 – S69979 Water Cooled 3 1 Made by Kissel
571.44W S70001-S78000 Water Cooled 3 1 Made by Kissel
571.44 S65201 – S69979 Water Cooled 3 1 Made by Kissel
571.44W S70001-S78000 Water Cooled 3 1 Made by Kissel

More from Discount Marine Parts

Specifications For Waterwitch
2-Stroke Cycle, Gasoline Outboard Motors
Features: Vertical Crankshaft and Horizontal Cylinders

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FROM Donald: "This is an awesome website. I found the information that I needed right away from one of the over 20,000 free articles that you provide as a public service. I'm surprised that so much if this site is free. But I still signed up so I could access the thousands of expanded pages, interesting articles, and dozens of valuable programs! The member's library of books, magazines and videos that I can view online is really terrific! I understand that you and your staff are all unpaid volunteers. Please keep up the good work. And I commend you for your plans to add another 10,000 free informative articles over the next year. I'm thrilled to support you in this endeavor with my small membership donation. Thanks again for all your hard work."

FROM Huey: "I agree with my Uncle, I too have found the articles to be very enlightening. They say that it will take about 100,000 articles to cover the full scope that they have envisioned for the website. They have over 20,000 articles so far and that's doing pretty well, but it could take several years to get the rest. I also noticed that many of the Main Topic Pages and some of the article pages are still in the rough draft stage. I guess that they will fill in as they can get volunteers to work on them. But what I can't figure out is why anyone would spend the time writing informative in depth articles just to give away free to this website for publication? What's in it for them?"

FROM Dewey: "Well Huey, to me It looks like most of the articles on this website are written by very informed people, like boating instructors, boat designers, boat builders, riggers, electricians, fitters, marine repair technicians and marine surveyors. Writing such articles helps establish them as knowledgeable professionals. After all, this website was originally created by a school for marine technicians and marine surveyors. The website is growing in content every day. They even had to move to a bigger, more powerful server because the website's traffic has been growing exponentially."

FROM Louie: "I agree with everyone above. This site is quickly becoming the ultimate reference resource about every aspect of boats and ships for everyone from the beginning recreational boater to the seasoned professional mariner. I use the topic pages on the right sidebar to browse around the website. It's like a Junior Woodchucks' Guidebook for Boaters. Their Members' Library of over 300 popular and obscure books and over 200 magazine back issues that can be viewed online is fabulous. The Academy's magazine is especially informative. On top of that, there is the "Ask-An-Expert program for members where you can get an expert's answer to any of your boat questions. And a whole years membership is only $25. What a deal! I really love being part of this "Everything About Boats" community and help provide thousands of helpful articles free to the public. I think that I'll sit down right now and write an article about my experiences boating with my uncle."

FROM Scrooge: "You rave about this website like it was the best thing since sliced bread. Well, I think it stinks. Sure, it has a lot of good information for boaters, and they're adding more every day, but it will probably never be finished. Furthermore, I don't even own a boat. And I wouldn't have a boat even if someone gave me one. Boats are a waste of money and time and energy and money! They're just a hole in the water you pour money into. If you gave me a boat, I'd sell it quicker then you could say Baggywrinkle. Then I'd lock up the cash with all my other money so I could keep my eye on it and count it every day. Bah humbug."

FROM Daisy: "I'm just so glad that Donald got the boat so we and the boys could enjoy boating — together. And of course all of the girls, April, May, and June, love to be on the water too, especially when that is where the boys are. Oh poor Scrooge, boating is more fun then you could possibly imagine."

FROM Scrooge: "After seeing how much fun you all have on the water together, I regret that I didn't have that much fun when I was young. I've had a change of heart, and I'm giving each of you a Lifetime Academy Membership."

FROM Editor: "For those of you that have stayed with us this far, many thanks. You inspire us to keep working on this phenomenal website. We know that we have a lot more to do. Ultimately, we hope that we can help you enjoy the wonder filled world of boating as much as we do. We are all waiting to see what you have to say about this webpage article. Submit any comments via email To: Comments♥EverythingAboutBoats.org (Replace "♥" with "@"). Be sure to include this page's title in the subject line. Also, your corrections, updates, additions and suggestions are welcomed. Please submit them via email To: Editor♥EverythingAboutBoats.org (Replace "♥" with "@"). It has been truly amazing to see what we have been able to accomplished when we've worked together. Thanks to all those that have donated their valuable time and energy, and a special THANK YOU to all that have supported this cause with their membership donations."

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